Abi Sutherland made a very good point on Twitter a couple of days ago comparing the troll problem with the spam problem.
A few years back, spam threatened to overwhelm the internet. Our email inboxes were getting flooded with fake Viagra and make-money-fast schemes that drowned out legitimate communications. Likewise bot-generated comment spam meant that any blogger that wanted to enable comments either needed to spend vast amounts of time hand-moderating comments or see their comment sections flooded with garbage.
The spammers and their apologists used to say “Just delete it”, and then whined about freedom of speech every time anyone proposed anti-spam solutions.
We didn’t let the spammers win. Instead we built reputation systems like Akismet, and we added Bayesian filtering to our email, and it turned the tide. They weren’t 100% effective, and did generate the occasional false positive, but they have reduced spam to a manageable problem.
Today we’ve got a huge problem with trolls. They reduce the signal-to-noise ratio across so many sites that “don’t read the comments” and “bottom half of the internet” are commonly used phrases. They harass people online to the extent that far too many people with something worthwhile to say end up being hounded off social media.
Trolls can kill productive conversation. “Just ignore them” is equivalent to “Just delete it”.
Dealing with trolls is a hard problem. Trolling is vastly more subjective and context-dependent that spam. Building an equivalent reputation system based upon who’s favourited or blocked blog comments and social media posts won’t be an easy task. Building one that reduces the impact of bad behaviour without creating dangerous echo-chambers may prove even harder. But it can’t be an impossible task either.
I am getting sick of #GamerGate on Twitter, especially when I have online acquaintances on both “sides”. There way too much toxicity swilling aroud the whole thing, to which people on both sides are contributing. It’s yet another example of the failure mode of “Hashtag activism”, and I know I’m not the only person who wonders if all this negativity is sucking out all the positive aspects of Twitter.
I know websites that don’t rely on paywalls need to raise money somehow, but I know I’m not the only person who is thoroughly sick of the auto play video ads with audio that have started infesting many big media sites of late.
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