Tag Archives: Sexism

The idea that no women like prog-rock is another sexist stereotype that needs to die…

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Cheap and Nasty Cars for Cheap and Nasty People?

From the department of “What the Hell were they thinking” comes this awful newspaper ad from Skoda Ireland.

This is the gender-reversed version. The original print ad was identical except it featured the bridegroom rather than the bride. But when an advertisement is equally demeaning to both genders, it’s splitting hairs on tecnicalites to argue whether it’s sexist or not.

What sort of picture or their customer base does this paint? Shallow, self-obsessed people who treat other human beings as objects or possessions?

Yes I know car adverts tend to be awful, selling a “lifestyle” with the implied subtext that you too will get the beautiful girlfriend if only you drove the right car. And they all come with magical traffic-free roads, because nobody would buy a car based on a truthful picture of the M25 on a wet Friday night.

But still, Skoda, do you think it’s still 1973?

Some of us remember the Skodas of years past, when the brand was the butt of every bad joke. They were the cars with heated rear windows to keep your hands warm while you were pushing them, and all that. The social attitudes behind this ad belong back in those days.

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Beware the Sexist Genre Police

Today’s eye-rolling dispatch from the trenches of the ongoing SF culture wars comes from an opinion piece by someone called Paul Cook writing for Amazing Stories entitled When Science Fiction is Not Science Fiction.

With his ridiculously narrow definition of what is and isn’t science fiction he reminds me a lot of the self-appointed “Prog Police” who troll progressive rock forums declaring that everything that doesn’t sound exactly like Emerson Lake and Palmer did in 1973 is not “proper prog”.

It doesn’t help that he starts out by dissing one of my all time favourite SF novels, Gene Wolfe’s complex many-layered “Book of the New Sun”.

Severian’s travels and adventures and storytelling (Book Two has a long fairy tale inserted in the middle of the novel that goes absolutely nowhere and adds nothing to the novel) are straight out of a YA rite-of-passage fantasy.

Gene Wolfe’s erudite style can be quite hard work sometimes, and SF critic Dave Langford once said that Wolfe excelled at “making him feel thick”. In which case Cook has a bad case of Dunning-Krugers here. Not only has he failed to understand anything of the book’s depths, but he doesn’t even realise the fact.

Once he gets to Lois McMaster Bujold, we get a side-order of added misogyny.

… the attention to detail that only women would find attractive: balls, courts, military dress, palace intrigues, gossiping, and whispering in the corridors. All of this is right out of Alexander Dumas.

With all this ridiculously passive-aggressive whining about SF novels being thinly-disguised romances, he manages to ignore the fact that much of his beloved “Military SF” is essentially Commando Comics in Spaaaaace, generic action-adventure stories that happen to set somewhere in the future.

He signs off with the usual disclaimer beloved of all trolls.

Of course, I’ve offended everyone who’s read this far–simply by having an opinion. But this essay has been about truth-in-advertising. I’m too old to put up with indulgences by books claiming to be one thing, but are really something else. I like my science fiction advertised as such, nothing more.

And then the comments section became a rotten tomato gallery, as often tends to happen when someone posts something egregiously stupid on the internet. Amazing Stories’ mods didn’t really cover themselves in glory when they shut down comments within 24 hours due to the number of negative comments. If you can’t handle the comments (which were not YouTube-style personal abuse, but mostly well-reasoned rebuttals to the article), then don’t write nonsense on the internet.

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Dear white male science fiction author who shall remain nameless.

I don’t know if your now-deleted “Call for Civility” on your blog actually was expressing a desire for things to be just like they were in the 1950s when women and minorities knew their place, or whether that was just how it seemed.

But did it not occur to you that phrases like “Rabid jungle cats” used to describe some of your fellow writers who were neither white nor male might seem a teensy bit racist?

Posted on by Tim Hall | Comments Off