“I get the sense that a lot of bands today are designing themselves to get a good review in the hip blogs, and that is probably the safest and most cowardly thing you can do as an artist,” added the Nine Inch Nails musician. “If you have something to say, then say it. Express yourself and break the rules.”

He speaks as though this is something new. But of course it’s not; this has being going on since the heyday of the “inkies” in the 1980s. How many untalented and unlistenable bands seemed to exist for the sole purpose of attracting the attention of Sounds’ Dave McCulloch, for example?