Comments on: Web Advertising is Eating Itself http://www.kalyr.co.uk/weblog/computing/testing/web-advertising-is-eating-itself/ The blogs of Tim Hall Fri, 14 Apr 2017 23:35:42 +0000 hourly 1 https://wordpress.org/?v=3.7.41 By: Michael http://www.kalyr.co.uk/weblog/computing/testing/web-advertising-is-eating-itself/comment-page-1/#comment-74193 Mon, 02 Nov 2015 19:44:27 +0000 http://www.kalyr.co.uk/weblog/?p=13965#comment-74193 I understand Amazon Unlimited pays its authors by the page read.
I don’t suppose the amount per page is all that much.

Could this sort of model work more generally?

]]> By: Tim Hall http://www.kalyr.co.uk/weblog/computing/testing/web-advertising-is-eating-itself/comment-page-1/#comment-74150 Sun, 01 Nov 2015 15:22:03 +0000 http://www.kalyr.co.uk/weblog/?p=13965#comment-74150 What about some kind of anonymised micropayment system implemented at ISP level, funded by a flat-rate levy on broadband accounts and using the same sort of auctioning algoritms as currently used for serving ads?

Alternatively perhaps what we need is some kind of voluntary code of conduct by advertisers to focus on quality rather than quantity?

]]> By: David Meadows http://www.kalyr.co.uk/weblog/computing/testing/web-advertising-is-eating-itself/comment-page-1/#comment-74144 Sun, 01 Nov 2015 14:47:59 +0000 http://www.kalyr.co.uk/weblog/?p=13965#comment-74144 Ted Nelson, who invented the concept (though not the technology) of the Web had the answer 50 years ago: micropayments, or paying fractional pennies per page view. But when the technology caught up with his vision and made the web a reality, the vision of the people who made it happen was stuck in a 100-year-old advertisers-pay-for-column-space model. And now I don’t believe it will ever go away. For no matter how much people hate adverts, they still believe on-line content should be free to them.

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